It’s the case of the shrinking package! It sounds as though it could be a Scooby Doo caper, but the bottom line is, you’re getting less bang for your buck. Many companies are still using the same size package but are actually putting less product within it, which may leave you wondering why the the food just doesn't
In some instances, the switch is a bit more obvious, like this one:
- Lays Potato chips bags used to contain 16 oz, yet the same size bag now contains 12 oz
While that doesn’t seem like a big deal, the same bag that may have elicited 6 servings, now only offers 4 servings, which causes you to purchase even more to try to make up for it.
Sometimes the packaging change is so clever that consumers have no idea they are getting less product than before.
|Looking at a
|Clorox Bleach is now 3 quarts, rather than 1 gallon.|
|Scott Toilet Tissue advertises 1,000 sheets per roll & while it's true that there are still 1,000 sheets, the sheets shrunk! They used to be 4 inches and have now been reduced to 3.7 inches.|
|Ivory Dish Detergent reduced it's 30oz bottle
|Paying For Water- This one is particularly bemusing, as it plays on our desires to provide the best product possible for our families.!) Are you aware that when you purchase meats you may be paying for up to 15% of “Solution”. The label may state that it’s meant to improve flavor, or increase tenderness, but in actuality the boost is only to benefit their bottom line. To bring this into perspective, if you’re paying $1.99 for boneless, skinless chicken that contains 15% Solution, you’re really paying $2.29 per pound of actual meat; or .29˘ per pound for water “solution” that you didn’t ask for!|
|Additional Downsized products can be seen at Consumer Reports|
|Middle Ground- Bulk packages of meats or vegetables can be great deals, but be aware of another clever tactic that is frequently used by grocery stores, packaging the best looking items on top. Generally speaking, the leaner cuts of meat are placed on top and the fattier, more wasteful cuts are placed in
The companies marketing these products have come up with some rather ingenious excuses for the clever packaging maneuvers, it started with the companies marketing dish detergents; They made claims that the product packaging was reduced to protect the environment. They claim that they're injecting our food with broth or solutions to make it more tender or flavorful, when in truth, it's done to enhance their bottom line, to increase profits.
How does this issue directly affect you?
A recent study from Neilsen Co. confirms that 30% of ALL Packaged foods in America have downsized package contents in the past year. It effects you on several levels:
- Recipes calling for a can of this or a package of that no longer come out correctly. If the original
- You're paying the Same price (or higher) for less product.
- The food doesn't last as long (because there is less of it) and you spend even more money trying to keep up.